Resources
Articles
Research and thinking on how brands are built, chosen and remembered in health and wellness — drawn from the hale ecosystem of 40,000+ professionals and the people they guide.
Research
Do Fitness Professionals Influence What Clients Buy?
The data on whether coaches and trainers actually influence what clients buy: roughly seven in ten recommend supplements, and the pattern is global.
Research
The State of the Health and Wellness Consumer 2026
The annual read on the demand side: what the wellness consumer is buying, and the professional layer that shapes it before the shopper decides.
Playbooks
Brand vs Performance Marketing for Wellness Brands
What brand and performance marketing each do, what the 60/40 split really says, and how to measure the brand half of the budget.
Brand tracking
What Is Brand Tracking? A Guide for Wellness Brands
What brand tracking is, what it measures, and why health and wellness brands need the continuous, not the annual.
Brand tracking
Brand Building in Health and Wellness: The Complete Guide
How brands actually grow, per the research: mental availability, distinctive assets and the occasions that trigger choice, applied to health and wellness.
Research
The Recommendation Layer
Roughly seven in ten coaches recommend supplements to clients. The professional layer where brands get chosen before the consumer ever weighs in.
Research
Both Sides of the Sale
Perception forms with the professional and confirms with the consumer. Why measuring one side leaves you a step behind the decision.
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