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Our mission
We're building a connected ecosystem for professionals to deliver care that drives engagement, greater outcomes, and human connection, at scale.
Why healthcare needs to change
The system is failing those who need it most.
Costs are rising faster than the economy, leaving care out of reach for many. Professionals are stretched thin by outdated tools and time pressures, making it harder than ever to provide the personalised care people deserve.
The result? A flood of generic health programs that don't stick; programs missing the human connection and accountability needed to drive real, lasting behavioural change.
We're here to change that.
Costs are rising faster than the economy, leaving care out of reach for many. Professionals are stretched thin by outdated tools and time pressures, making it harder than ever to provide the personalised care people deserve.
The result? A flood of generic health programs that don't stick; programs missing the human connection and accountability needed to drive real, lasting behavioural change.
We're here to change that.
Technology designed to enhance, not replace
We believe technology should enhance expert care, not replace it.
That's why we're building an ecosystem of products to empower professionals to scale their impact without losing the human touch.
That's why we're building an ecosystem of products to empower professionals to scale their impact without losing the human touch.
Reach more people
Scale personalised care to help more individuals achieve their health goals.
Deliver deeper, more personalised care
Use data and insights to create truly tailored health experiences.
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Drive real behavioural change
Foster lasting habits through human connection and accountability.
Prevention at scale
Prevention is where we can make the biggest difference.
By empowering professionals to deliver deeply personalised experiences at scale, we're addressing the root causes of health issues before they become chronic conditions.
Our ecosystem of tools enables the complex, ongoing relationships that prevention demands - something no standalone app or siloed tool can match.
By empowering professionals to deliver deeply personalised experiences at scale, we're addressing the root causes of health issues before they become chronic conditions.
Our ecosystem of tools enables the complex, ongoing relationships that prevention demands - something no standalone app or siloed tool can match.
Our vision is clear
We see a world where preventative care is the default, personalisation is the standard, and every individual has access to health experiences that drive lasting impact.
We're building a future of health that gets ahead of problems instead of chasing them, where professionals have everything they need to deliver care that's both deeply personal and backed by data.
We're building a future of health that gets ahead of problems instead of chasing them, where professionals have everything they need to deliver care that's both deeply personal and backed by data.
From vision to reality
Our mission isn't just words on a page, it's already in motion. We've launched three products that bring Hale's vision to life.
Every product we build is designed to make health more personal, preventative, and accessible.
And we're only just getting started.
Every product we build is designed to make health more personal, preventative, and accessible.
And we're only just getting started.
FitFocus
Empowering coaches to deliver truly personalised fitness journeys.
Kiwi
Helping employers put prevention and employee wellbeing at the heart of work.
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QuickCoach
Empowering everyday coaches to deliver simple, effective coaching.
Superset
Delivering personalised supplement recommendations powered by health data.
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Want to be part of the change?
Learn how we're making personalised health a reality for everyone.
