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Our story
We're building the infrastructure for personalised health, because care should feel human, not transactional.
"Hale (adj.): free from disease or infirmity; robust; in good health."
This all started with a simple but personal insight: the best health outcomes I ever achieved weren't the result of a flashy app or the latest wearable. They came from having someone in my corner, someone who knew me, pushed me, and cared if I showed up.
As a competitive powerlifter and former state-league footballer, I had access to high-level, personalised coaching. Halim, my co-founder, represented Australia on the international powerlifting stage and knew the same support.
We met in 2016 in a local gym. Over the years, Hale was born out of our shared experience, training, values — and frustration with how impersonal the health system can be for most people.
That level of care we had is rare. It's expensive. It doesn't scale. Most people never experience it. We started Hale to change that.
As a competitive powerlifter and former state-league footballer, I had access to high-level, personalised coaching. Halim, my co-founder, represented Australia on the international powerlifting stage and knew the same support.
We met in 2016 in a local gym. Over the years, Hale was born out of our shared experience, training, values — and frustration with how impersonal the health system can be for most people.
That level of care we had is rare. It's expensive. It doesn't scale. Most people never experience it. We started Hale to change that.
What we're building
We're building an ecosystem of tools — digital and physical — that give professionals the power to deliver truly personalised experiences. Systems that integrate into real life and make support accessible, not overwhelming.
From gyms to workplaces to the supplements in your pantry, we're creating the infrastructure that allows personalisation to flourish, powered by data, grounded in human connection.
From gyms to workplaces to the supplements in your pantry, we're creating the infrastructure that allows personalisation to flourish, powered by data, grounded in human connection.
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We're just getting started
We believe the future of health is personalised.
If you’re a partner, operator, or investor who believes the same, we’d love to talk.
